Today I am super excited to announce a major new feature for the WideRange Galleries 4.0 admin program: Print Sales Statistics! If you sell a substantial number of prints through your website, statistics with visual charts and graphs can provide valuable insight into which photos sell, when they sell, and where they sell. Not only is this information just interesting to see, it can help you make more informed marketing decisions.
With this new integrated statistics tool, you can chart your print sales by history, years, months, photos, print sizes, display options, customers, countries, and states – and for any of those you can sort the data by number of prints sold or gross income. A variety of interactive charts and maps are provided to help visualize all this data. Better yet, by adjusting a couple settings in your PayPal account (see below), the statistics program will automatically keep track of your print sales from now on. Continue reading →
Just in case you weren’t aware, if you’re on version 4.0 of the admin you’ve got a generic payment page! The address is at https://www.YOURSITE.COM/payment/ So, for example, mine is at: https://www.mountainphotography.com/payment/
This comes in handy when you need to receive money from a customer for something that doesn’t have a set price on your website and thus can’t be put into the shopping cart. Most commonly this is useful for image licensing, which almost always involves a variety of pricing numbers depending on the client and the image usage. You can send the customer an invoice along with a link to your generic payment page, making it easier for everyone involved!
Search Engine Optimization (SEO) is a very broad term that covers basically everything involved with the process of getting website pages to rank well in search engines’ organic (natural, non-paid) search results. SEO involves the technical aspect of building the website code properly (my job), the publishing aspect of entering good content and keywords (your job), and the salesman aspect of actively promoting your website (also your job). In this post I will talk about all three aspects of SEO in a practical sense and will answer some common questions about it.
How do Search Engines Work Exactly?
Search engines use special algorithms to crawl your website, analyze the content, and rank your pages relative to every other website on the web. These algorithms are secret, and therefore SEO in general is somewhat of a voodoo science. There are some things we do know though: Continue reading →
I am pleased to announce another great new feature for the v.4.0 gallery sites: Google Sitemaps! You can find this in the admin control panel under Settings > Sitemap. In this post I will first explain a little about what a sitemap is, and then I’ll explain how to use the new feature.
A sitemap is basically an XML-formatted file that lists all of the pages on your website. Google and other search engines have spiders, which are automated programs that periodically crawl through your website to evaluate and index the various pages for their search engines. The spiders can only index pages that they can find through links on your site (or from other sites). This is where the sitemap comes in handy, because it makes it easy for the spiders to see ALL your pages, even if some of them are buried deep in your site or not linked at all.
A sitemap won’t improve your pages’ rankings in the search engines, but they can help to increase the number of your pages that are indexed in the search engines. Another potential benefit is that the sitemap will list all your photos, along with the corresponding title, location, and caption information. This could be beneficial for image search results because it’s telling the spiders the specific information about each image – something that spiders have a hard time doing themselves since they cannot “see” the photos like we humans do.
Here’s how to start using this feature. The sitemap feature is set up to function manually; in other words, you have to select to generate the sitemap for the first time, and each successive time. You can do this in the admin control panel by going to Settings > Sitemap. Continue reading →
Did you know, the gallery URLs can accept external links? Here’s how this works:
When you add a gallery, you enter a URL code for the gallery – normally it’s just one or two words to describe the gallery in its page address. So for example a gallery URL of “aerial-photos” would correspond to a gallery page address of “http://www.yourWebsite.com/gallery/aerial-photos/”. With this standard usage of the URL codes, all the gallery pages will be contained within your website.
But what if you want to link a gallery thumbnail to a page outside of your website? In that case, just enter the full website address in the URL field, including the entire “http://www…” part of the address. The program automatically checks to see if a gallery’s URL code includes a full website address, and if so, it simply links to that page rather than creating the usual internal gallery link. So to continue the above example, instead of a simple URL code such as “aerial-photos“, if you enter the URL code as an entire website address like “http://www.someOtherWebsite.com/aerial-photography” then the gallery thumbnail for that gallery will simply link to that external website page. In other words, that gallery won’t display photos at all; it will simply exist as a placeholder to link to that external link.
A practical example of how I use this feature myself can be seen on my Trip Reports gallery page. That page is set up as a gallery with each entry existing as a sub-gallery. However, many of the sub-galleries there are actually empty of photos and simply link out to pages on my blog website – which is a different website than my gallery site (even though it looks similar). Thus, I’m able to maintain a gallery of all my trip reports, each of which might link to another internal gallery, or they might link to an external blog post.
Here are some other possible ways to utilize this feature:
• Maybe you have another relevant website, such as a stock archive on some other stock photography website. You could add an external gallery link to this within your main galleries list.
• You could include gallery links to blog posts, like my trip reports example above.
• You could create a gallery of favorite Links, an have all the formatting and thumbnail options that the gallery structure offers, rather than the simple format of the standard Links page.