Email newsletters are a great way to promote your website and business; they are the most direct marketing tool possible since you are communicating directly to people who are expressly interested in your work. They are useful to keep your most loyal followers up to date with latest photos, news, or sales.
Using a mailing list service
In order to run a successful newsletter, you must first sign up with a company that specializes in managing subscriber lists and sending mass emails. There are some very important reasons why you must use a professional mailing list service for this:
- They specialize in delivering mass emails without getting blacklisted as a spammer (something that will happen if you try doing this on your own).
- They offer useful tools and templates for constructing nice looking email newsletters.
- They offer all the necessary tools for managing large lists of subscribers.
- They offer comprehensive analytics to see how your newsletters are performing and who is reading them.
Mailing list services often charge a monthly subscription fee, which makes sense if you intend to send numerous newsletters per month. However, if you foresee sending out newsletters only once every several months, then it is more economical to choose either a free plan or a pay-per-campaign plan.
Popular mailing list services & Configuration instructions
Listed below are four popular mailing list services which have some integrated features for WideRange Galleries websites. Click on any of these for detailed instructions for configuring an embedded signup form, pop-up signup form, signup landing page, contact page subscribe checkbox, and more.
* Note that in order to send out newsletters properly you must have a domain email address like "you@yourwebsite.com". This won't work well with normal gmail, yahoo, etc. email accounts.
